My Pet Warehouse
Store Point of Sale
Prior to their acquisition by PetO, My Pet Warehouse was a well-established Australian online and retail pet store. They operated multiple physical stores across major cities including Melbourne, Brisbane, Sydney, and Perth.
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Graphic design principles utilised to visually depict the overall finished concept resulting in a memorable final product.
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The design of Point of Sale assets including posters, price tags, and other materials designed to highlight special offers in a way that captures customer attention.
I worked with My Pet Warehouse for approximately 18 months, focusing on their in-store Point of Sale (POS) materials. Every month, My Pet Warehouse launched a variety of month-long promotions, featuring discounts on pet food, flea treatments, toys, and other pet accessories.
My responsibility was to create the monthly store POS collateral. This involved carefully working within the established brand guidelines to design and produce price tags, A3 posters, and large format display posters, all aimed at effectively communicating the brand’s monthly special savings to customers.
