Cooee Merino
Ram Sale Catalogue
An easy-to-follow catalogue highlighting key ASBV data for all rams available for sale in Cooee Merino’s first on property ram sale.
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Graphic design principles utilised to visually depict the overall finished concept resulting in a memorable final product.
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Strategically arranging the design elements with deliberate hierarchy - including menu items, images and pricing. Designed to communicate the required information in a visually appealing way and grab the users attention.
I was approached by Cooee Merino to create advertising material in relation to their first ever on property ram sale. The key document being the Ram Sale Catalogue.
Working with Dominic, Cooee Merino stud owner, it was apparent that a bold and engaging design was a priority. Utilising the supplied logo, a complimentary and modern colour palette was established and implemented. The design provided a focus on key information - showcasing relevant ASBV data and the studs breeding philosophy as the central point throughout the catalogue. All relevant information was presented in a clean layout ensuring it could be quickly and easily found by the reader.
