SRS Genetics
Fact Sheets
SRS Genetics is an organisation based on a set of specific breeding values with a focus on producing exceptional Merino wool by selecting sheep for low primary fibre diameter, high fibre density and long fibre length. The organisation is backed by research and supports a group of studs striving to breed merinos under these principles.
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Graphic design principles utilised to visually depict the overall finished concept resulting in a memorable final product.
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Strategically arranging the design elements with deliberate hierarchy - including menu items, images and pricing. Designed to communicate the required information in a visually appealing way and grab the users attention.
SRS Genetics engaged Kristy Harris Graphic Design to refresh their fact sheet collateral. The client retained an established logo, and the project brief focused on aligning the fact sheets with updated brand styling developed by Kristy Harris Graphic Design. Key updates included adoption of revised brand colours and refreshed typographic treatments to create a consistent, contemporary look across all materials.
Supplied copy and imagery were edited and organised into a clear, easy-to-digest layout. Where appropriate, technical details and comparisons were presented using tables and data visualisations to improve readability and support quick comprehension. Hierarchy, spacing, and callouts were used to guide readers to the most important points and to make complex information more accessible.
A local printer was engaged to produce a printed run of the fact sheets for an upcoming trade show. The printed collateral was sized and formatted for convenient distribution, enabling SRS Genetics staff to share concise, well-structured information with attendees and to use the sheets as handy reference points during conversations.
