Cooee Merino
Website
Website design and build for Cooee Merino.
Cooee Merino is a Merino stud based in NSW that breeds sheep for commercial producers, focusing on long-term improvement and SRS Genetic principles.
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Stand out website design intentionally created to be functional while creating a professional and positive impression. Designed to be responsive to all screen sizes with a focus on mobile layout.
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Creation of a strategic website plan. The web strategy is developed to create a short and long-term system for the businesses development.
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SEO targeted copywriting created to optimise the amount of website traffic, while improving the content on each web page.
For several years Dominic, owner of Cooee Merino, had managed the business without a dedicated website. Ready to expand beyond word-of-mouth and social media alone, he decided it was time to elevate Cooee Merino’s online presence. Dominic wanted a professional, user-friendly site that would showcase the breeding philosophy of the stud and make it easier for customers to find and contact the business. The goal was to create a polished digital front that reflected the stud’s values, improved credibility, and supported future growth and marketing efforts.
A primary goal of the website was to incorporate supplied professional photography into an elegant, easy-to-navigate layout that showcases bold brand statements and vibrant brand colours.